Explanation

Code 10 is used to indicate the content of a publication is primarily text.

Most publications have at least some text content, with text being the primary form of encoding for most novels, non-fiction, textbooks and similar. Some publications, like novels, may only consist of text, but there is often a mix of visual and auditory content that also needs to be represented by codelist 81 metadata.

When text is the primary encoding, the code is set in a <PrimaryContentType> element, otherwise it is set in a <ProductContentType> element.

Only for use in ONIX 3.0 or later.

Schema.org mapping

Code 10 is the equivalent of setting a textual access mode using schema.org metadata.

Examples

Example 1 — A novel with only text 
…
<PrimaryContentType>10</PrimaryContentType>
…
Example 2 — A textbook with images and video 
…
<PrimaryContentType>10</PrimaryContentType>
<ProductContentType>07</ProductContentType>
<ProductContentType>28</ProductContentType>
…

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