Explanation

Code 28 is used to indicate that a publication contains video that does not fit under a more specific code.

The difference between this code and code 06 is that in this case the publisher is indicating that the video does not fall under a more specific code - i.e., that they have checked for a better code but one does not exist. Code 06 means no effort has been made to find a more appropriate code.

The code is normally set in a <ProductContentType> element as video is rarely the primary means of conveying information in digital publications.

Only for use in ONIX 3.0 or later.

Schema.org mapping

Code 28 is the equivalent of setting both a visual access mode and an auditory access mode using schema.org metadata.

If the audio for the video does not convey information necessary to understand the clip, an auditory access mode would not apply. (If the video does not have audio at all, the more specific code 50 should be set instead.)

Similarly, if the visual content does not convey information necessary to understand the performance, a visual access mode would not apply.

Examples

Example 1 — Textbook with video 
…
<PrimaryContentType>10</PrimaryContentType>
<ProductContentType>28</ProductContentType>
…

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