The purpose of each link can be determined from the link text alone or from the link text together with its programmatically determined link context, except where the purpose of the link would be ambiguous to users in general.
The purpose of this success criterion is to ensure the purpose of each link is understandable from its context so readers can easily determine if they want to follow the link or skip it.
How to Meet
For all links in a digital publication (whether internal or to external web sites), authors need to ensure that the label of the link and/or its immediately surrounding text clearly identifies the purpose of the link.
Common ways links fail this success criterion is if the purpose of the link is explained in a paragraph before the link (e.g., the link itself only contains generic text like "click here" or "read more"), or if an image is used without properly descriptive alternative text.
The following knowledge base pages provide more information about how to address this success criterion for publishing content: